Blog
Choosing the Right Financial Advisor for Financial Planning
Michael H. Baker, CFP®, CIMA® RICP®, RMA®
Date
Jan 26, 2026
Category
Content
Managing wealth is rarely a solo endeavor. As your financial life grows more complex incorporating tax strategies, estate planning, and retirement income distribution the need for professional guidance often becomes clear.
However, the term "financial advisor" can be ambiguous. It is used by professionals with vastly different standards of care, compensation models, and legal obligations. Choosing the right partner is not just about finding someone to pick stocks; it is about finding a steward for your family’s financial future.
With that in mind, let’s look at the distinction between fiduciary and non-fiduciary advisors, why it matters, and the process for selecting a partner who aligns with your long-term goals.
The Critical Distinction: Fiduciary vs. Suitability
When you hire a professional, you might assume they are legally required to act in your best interest. In the financial world, this is not always the case. There are generally two standards of care:
1. The Fiduciary Standard
A fiduciary is legally obligated to act in your best interest at all times. They must place your financial well-being ahead of their own and disclose any potential conflicts of interest.
Who follows this: Registered Investment Advisors (RIAs) and CERTIFIED FINANCIAL PLANNER (CFP) professionals are typically held to this standard.
Why it matters: It ensures that recommendations (like which fund to buy or when to sell) are made solely because they are right for you, not because they generate a commission for the advisor.
2. The Suitability Standard
Many brokers and insurance agents operate under a "suitability" standard. This means their recommendations must only be suitable for your situation at the time of the sale.
Who follows this: Broker-dealers and insurance salespeople.
Why it matters: A product might be "suitable" for you but also carry higher fees or lower performance potential than a comparable alternative. Under this standard, the advisor is not necessarily required to show you the better, lower-cost option.
Why a "Fee-Only" or "Fee-Based" Structure Matters
How your advisor gets paid often dictates how they behave.
Commission-Based: The advisor earns money when they sell you a product (like an annuity or a mutual fund with a sales load). This can create an inherent conflict of interest.
Fee-Only: The advisor is paid directly by you (hourly, flat fee, or percentage of assets). They accept no commissions from third parties, minimizing conflicts.
Fee-Based: A hybrid model where the advisor charges a fee but may also accept commissions on certain products (like insurance).
For comprehensive financial planning, understanding exactly how your advisor is compensated is the first step toward transparency.
Possible Advantages of a Fiduciary Partnership
Working with a fiduciary advisor who focuses on comprehensive planning offers several potential benefits beyond investment returns.
1. Objective Advice
Because fiduciaries are not tied to proprietary products, they can search the entire market for the best solutions for your specific needs.
2. Holistic Coordination
A true financial partner coordinates the moving parts of your financial life. This often includes:
Collaborating with your CPA to manage tax brackets.
Working with your estate attorney to ensure beneficiary designations align with your trusts.
Modeling different retirement dates to stress-test your income sustainability.
3. Emotional Discipline
Markets are volatile, and emotional decisions can be costly. A fiduciary acts as a behavioral coach, helping you stick to your long-term plan when headlines or neighbors suggest you should panic.
How to Approach the Decision
Finding the right advisor is a process of due diligence. A prudent approach includes asking specific questions before you sign any paperwork:
"Are you a fiduciary 100% of the time?" Some advisors are "dual-registered," meaning they act as fiduciaries in some moments and brokers in others. You want clarity on which hat they are wearing.
"How are you compensated?" Ask for a clear explanation of all fees both what you pay them directly and any underlying costs of the investments they recommend.
"What is your philosophy on financial planning?" Are they focused strictly on investment returns (beating the market), or do they focus on goal achievement (not running out of money, minimizing taxes, leaving a legacy)?
"Who is your typical client?" Ensure they have experience with situations similar to yours, whether that involves business succession, executive compensation, or retirement income distribution.
Important Disclosures
This material is general in nature and for informational purposes only. It does not take into account your specific objectives, financial situation, or needs and does not constitute personalized investment, tax, or legal advice. All investing involves risk, including the possible loss of principal. Past performance is not a guarantee of future results. Fiduciary duty does not guarantee a specific financial outcome. Before making any decision about hiring a financial advisor, you should carefully review their Form ADV and other disclosures.
Investment advisory and financial planning services offered through Advisory Alpha, LLC, a SEC Registered Investment Advisor. Insurance, Consulting and Education services offered through Vertex Capital Advisors. Vertex Capital Advisors is a separate and unaffiliated entity from Advisory Alpha, LLC. All written content on this site is for information purposes only. Opinions expressed herein are solely those of Michael H. Baker, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation. This website may provide links to others for the convenience of our users. Michael H. Baker has no control over the accuracy or content of these other websites. Please note: When you access a link to a third-party website you assume total responsibility for your use of linked website. Links and references to other websites and third-party content providers are offered for your convenience. We do not necessarily prepare, monitor, review or update the information provided by third parties. We make no representation or warranty with respect to the completeness, timeliness, suitability, or reliability of the referenced content.
